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Japanese Tour Operators/ Agents participate in a FAM Tour to promote Sri Lanka as a travel destination

( Posted on December 4, 2019 )

Japanese Tour Operators Agents participate in a FAM

B2B meetings with the local DMC's

Sri Lanka Tourism Promotion Bureau, (SLTPB) in collaboration with the Embassy of Sri Lanka in Japan, organized a FAM Tour for a delegation of Japanese tour operators/ agents representing 20 Japanese companies. The main purpose of their participation at this FAM Tour was to convey the message to the rest of the world and their fellow citizens that Sri Lanka is a safe and an attractive destination for tourism, filled with a myriad of holiday opportunities to choose from. The FAM Tour was organized on a request made by the Embassy of Sri Lanka in Japan.

Japanese Tour Operators Agents participate in a FAM

B2B Meetings

Considering the importance of attracting more tourists to Sri Lanka, and creating more awareness about the destination, it was decided to showcase Sri Lanka tourism products to the foreign consumers, by giving them the opportunity to experience a tour in Sri Lanka, with the purpose of attracting more Japanese tourists and encouraging them to promote the destination among potential travelers as the best destination to visit during the holiday season. Further, Travel Agents Familiarization Tours have been identified as an important activity to invest on the trade, as they are the main point in promoting the country to the travel community who seek the advice of an agent in organizing their tours.

Japanese Tour Operators Agents participate in a FAM

The B2B meetings at Hilton

During the FAM tour, the delegation visited places such as Negombo , Sigiriya, Minneriya Wild life park , Namal Uyana, Dambulla Cave temple, Temple of the sacred tooth relic , Kandy , and Colombo, from 26th November to 30th November 2019. Moreover, a B2B event was held with the local DMC’s and their Japanese counterparts at the Hilton Colombo, on 29th November 2019. Ms.Charmarie Maelge ,former Managing Director SLTPB , Mr.Dushan Wickramasuriya, Director Marketing ,and Mr. Kalpa Gunasinghe , Junior Manager and officer in charge of the Japan Market, represented SLTPB at this event.

Japanese Tour Operators Agents participate in a FAM

DMC agents at the B2B session

After the Easter Attacks in April 2019, Japan imposed a travel advisory on 26th April 2019 at level 2 banning Sri Lanka to Japanese traveler. On 25th June 2019, Japan released level 2 up to level 1 and it is important to convince Japanese travelers to reconsider Sri Lanka to travel. Considerable influence can be used through these DMC’s in Japan to promote Sri Lanka as a tourist destination for the Japanese citizens. The Japanese delegation was highly impressed with the opportunity they were given to travel and explore around Sri Lanka and its exclusive holiday opportunities to offer the enthusiastic traveler and explorer.

Japanese Tour Operators Agents participate in a FAM

Ms. Charmarie Maelge, Former Managing Director SLTPB, addressing the gathering

The B2B session with Sri Lankan travel agents gave them the opportunity to develop new business contacts to further promote the Japanese market. Up to October 2019, tourist arrivals from Japan were recorded as 24,524, whereas it showed a change of 35.3 % compared with the same period last year. Total tourist arrivals from Japan up to October 2018 was 42,135.

Japanese Tour Operators Agents participate in a FAM

Mr. Dushan Wickramasuriya, Director Marketing, addressing the gathering

Japanese Tour Operators Agents participate in a FAM

Mr. Kalpa Gunasinghe, Junior Manager and officer in charge of Japan market, SLTPB, speaking at the occasion

Japanese Tour Operators Agents participate in a FAM

The SLTPB officials, Japanese and local DMC agents and industry stakeholders posing for a group photo

Japanese Tour Operators Agents participate in a FAM

At Sigiriya, during the FAM tour

Japanese Tour Operators Agents participate in a FAM

During a cookery demonstration

Japanese Tour Operators Agents participate in a FAM

Enjoying a safari

Japanese Tour Operators Agents participate in a FAM

The Japanese delegation on their arrival at the Tourism Information Centre at BIA

Japanese Tour Operators Agents participate in a FAM

At the B2B session

Japanese Tour Operators Agents participate in a FAM



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