Sri Lanka did not fail to show its true Sri Lankan spirit in Malaysia through the Consumer Promotion held by Sri Lanka Tourism in collaboration with the Sri Lankan Embassy in Malaysia, which started on 13 December.
The main purpose of this event was to focus on consumer promotion, to implement new promotional activities and address the target groups of the Malaysian market. The identified target groups are the consumers, tour operators, travel agents and the retail sellers. This not only will introduce Sri Lankan consumer goods, but also will help to create awareness about Sri Lanka as a tourist destination among the travel and business community.
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