Sri Lanka Tourism, in collaboration with the Sri Lankan Mission in Dubai, participated at the Arabian Travel Market (ATM) which concluded recently on a highly successful note. The mega event was held from 24th-27th April 2017. Sri Lanka Tourism has been participating at this event since 2003 along with the travel and tourism industry in Sri Lanka, marking 2017 as the 14th consecutive year of participation at the event. The Sri Lanka stall was declared open by Hon. Minister of Tourism Development, Lands and Christian Religious Affairs, John Amaratunga , amidst a distinguished gathering of officials and representatives of the travel industry. The Sri Lankan stall created a special attraction, showcasing an attractive display of the island destination. Fifty-five travel companies represented Sri Lanka. Here are some highlights of the event.