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Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019

( Posted on March 8, 2019 )

Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019

Recognising the potential in the Thai market, Sri Lanka Tourism Promotion Bureau in collaboration with the Sri Lankan Embassy in Thailand participated at the Thai International Travel Fair (TITF 2019) from 13th to 17th February 2019.

TITF is regarded as Thailand’s largest outbound Travel fair, and was organised by the Association of Thai Travel Agents (ATTA) , supported by the Tourism Authority of Thailand. With over 500 booths from Thai and foreign governments and private travel agencies, the fair has attracted more than 900,000 visitors, and will continue to be a major event in the Thai tourism calendar.

Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019

The SLTPB booth at TITF showcasing the rich cultural heritage and tourist attractions of Sri Lanka was ceremonially declared opened by Hon. John Amaratunga, Minister of Tourism, Wild Life & Christian Religious Affairs of Sri Lanka and Sri Lanka’s Ambassador to Thailand Ms Kshenuka Senewiratne, by the lighting of the traditional oil lamp to highlight a glimpse of Sri Lankan tradition. Mr.Felix Rodrigo, Senior Advisor to Hon. Minister and Mr Harry Jayawardena, Chairman – Advisory Council and members from Association of Thai Travel Agents also participated at this occasion.

SLTPB’s launch into the Thai International Travel Fair was supported by eight Sri Lankan travel companies, who have travelled from Sri Lanka to develop business links and take advantage from the tremendous marketing opportunities this Fair offers.

Marketing Drive by Sri Lanka Tourism at Thai International Travel Fair 2019

A Traditional cultural performance by the Dance Troupe from Channa Upuli Performing Arts Foundation added glamour to the event and enticed potential travelers to come to the Sri Lankan booth.

Thailand has been identified as a top priority market for the Buddhist Tourism Trail, and Thai International Travel Fair was considered as a platform to introduce the “Buddhist Trail” in Sri Lanka to the Thai Market . Hence as the first initative , a Promotional Microsite was launched co-inciding the Thai International Travel Fair – 2019 on 13th February 2019 by Hon. John Amaratunga, Minister of Tourism, Wild Life & Christian Religious Affairs of Sri Lanka.

Also the following activities have been carried out during the event in collaboration with the Sri Lankan Embassy in Thailand.

Media conference for Print, Electronic and Digital media channels

Carrying out a series of meetings with key travel/tourism industry influencers in Thailand

Carrying out a series of meetings with key travel agents who promote Buddhist pilgrimages

Launching an  e-Brochure for Buddhist Tourism Trail in Sri Lanka.



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