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“Leading Tourism Newspapers Endorse Sri Lanka Tourism Promotional Campaign in China”

The latest issues of leading Chinese newspapers namely “China Tourism News” and “Oriental Morning Post” have heavily endorsed Sri Lanka Tourism promotional strategy and campaigns being carried out in Beijing and Shanghai over several months period starting from last year. The cover story of “China Tourism News” states that “Sri Lanka has seen a rapid growth in number of Chinese Tourists visiting Sri Lanka” and the Oriental Morning Post article says ‘Sri Lanka the Fascinating country causing a climax in Shanghai”

The Full articles as appeared in the newspapers are inserted below:

Article 01 : Rapid Growth in number of the Chinese Tourists visit Sri Lanka – China Tourism News – Published on 28th February 2014

Article 02 : Sri Lanka the Fascinating country causing a climax in Shanghai - Oriental Morning Post - Published on 7th March 2014

Rapid growth in number of the Chinese tourists visit Sri Lanka
- China Tourism News February 28th 2014 (Friday)

(Reporter: Wu Wei)

According to the information of the Sri Lanka Tourism Promotion Bureau, in January 2014, a total of 146,000 tourists visited Sri Lanka. It was a growth of 32.6 % on year to year basis. The Chinese tourist arrival in Sri Lanka during the same period was 10,780 and recorded a growth of 223.9 % in comparison to January 2013. China is the top most source of tourists’ arrival in Sri Lanka in January 2014.

Official of Sri Lanka Tourism Promotion Bureau said that this result is inseparable with the vigorous promotional drive carried out in the Chinese market and the creative activities in 2013. It is understood that since September 2013, Sri Lanka Tourism Promotion Bureau together with the Embassy of Sri Lanka in the People Republic of China in succession start the advertisement on 200 public buses in Beijing, Shanghai, Guangzhou and Chengdu cities, which last for 6 months. Among them, Beijing has 50 double decker buses. Shanghai, Guangzhou and Chengdu have 50 normal buses each. That is comprehensive coverage of large trunk road, Universities, Campuses and Central business district. The bus advertisement is a mobile outdoor media advertisement method to show the rich tourism resources of Sri Lanka in polyhedral solid ways. The reporter visited a number of travel agencies and find out that Sri Lanka becomes a black horse in the outbound travel market in the Spring Festival holiday this year. And the sales are very popular. Chartered tourist products are fully booked before two months of the holiday. Many tourists are just after seeing the bus advertisements further understanding this beautiful tropical country.

Double decker buses with colorful printed advertisements of Sri Lanka Tourism can often be seen on the streets of Beijing

Article appeared in China Tourism News on February 28th 2014

“Sri Lanka the Fascinating country causing a climax in Shanghai”
-Oriental Morning Post –China March 7th 2014 (Friday)

Walking on the cold street, we are always in a hurry. But this winter the street of Shanghai presents other scenery. The galloping Leopard in Huaihai Road, the shining jewel is at the Bund and teeter elephant in the Hongqiao Road. Shanghai turned gorgeous. From the bustling city of skyscrapers become tropical island romance. This is due to the bus advertisement of Sri Lanka Tourism and it brings warm winter in Shanghai.

Shanghai's winter is without the cold north wind but the wet air is enough to let a person shivering. Go to a tropical island into the mainstream of Shanghai winter holiday consumption.

It is reported that Chinese outbound tourism market is growing rapidly in recent years. China is becoming the world's largest exporter of Tourism. In 2013, the number of Chinese outbound tourists reached to 90 million. International Tourism institutions trying to increase the market share in China. A succession of tourism promotion activities in China are going on and on. The Sri Lanka Tourism Promotion Bureau (SLTPB) created a large bus advertisement and is the largest promotional event in China.

It is understood that since September 2013, Sri Lanka Tourism Promotion Bureau together with the Embassy of Sri Lanka in the People Republic of China in succession start the advertisement on 200 public bus advertisements in Beijing, Shanghai, Guangzhou and Chengdu cities, which last for 6 months. Among them, Beijing has 50 double decker buses. Shanghai, Guangzhou and Chengdu have 50 normal buses each. This is a comprehensive coverage of large trunk road, Universities, Campuses and Central business districts. The bus advertisement uses the very popular mobile outdoor media method to show the rich tourism resources of Sri Lanka in polyhedral solid ways. The reporter visited a number of travel agencies and find out that Sri Lanka become a black horse in the outbound travel market in the Spring Festival holiday this year. And the sales are very popular. Chartered tourist products are fully booked before two months of the holiday.

The total number of international inbound tourists reached 146, 000 tourists in January 2014. Which are growths of 32.6 % on year to year basis. With the joint efforts of Sri Lanka Tourism Promotion Bureau (SLTPB) and the Embassy of Sri Lanka in Beijing, total number of Chinese tourists’ arrival increased to 10,780 tourists in January 2014. It was a growth of 223.9 in comparison to January 2013 and China is the top most source with highest number of tourists to Sri Lanka during the same period.

Sri Lanka has identified China as a strategic market and is further developing the Chinese Tourism Market. Make Sri Lanka into best Chinese outbound tourist destination.

Winter's chill has not yet dispersed but Chinese overseas tours are thriving.

Article appeared in -Oriental Morning Post – China March 7th 2014 (Friday)


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