The 1 billion rupee tie up between Sri Lanka tourism and tea board is very strongly accepted by the global community says the chairman SLTPB Rohantha Athukorala. The sampling we do and the interest towards ' ceylon tea' at the ceylon tea Boutique at the Sri Lanka Tourism Pavilion at the worlds largest travel and tourism convention in Berlin-Germany was very positive. The largest travel fair globally that attracts 190 countries from across the world attracted 1million footfall for global trade.
The Ceylon Tea Boutique in Berlin
The Sri Lanka tourism formally requested the tea exporters association to recommend the exporters who are keen to engage the German market under the direction of the Sri Lanka tea board that showcased the top 6 brands at the event. The feedback from the event has been an strong awareness to Ceylon Tea and we created awareness of the single origin tea concept among those who sampled ceylon tea. is he voiced. The industry voiced that for the 1st time we see the positiveness of Germany to Sri Lanka now we need to maintain it he said. Similar feed back was received in the on going key exhibition in Moscow where almost ten ceylon tea brands are on show with sampling for consumer engagement commented chairman Rohantha Athukorala.
The Ceylon Tea Boutique in Moscow