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Sri Lanka in a Guinness Record Initiative

In a unique tri-party partnership of making Sri Lanka a power brand globally, Sri Lanka Tourism- Sri Lanka Tea Board and Sri Lanka Airlines initiated a Sri Lanka Guinness Record initiate on the side lines of the Asia Pacific Onboard Travel partners congress 2015 that had selected Sri Lanka as it's venue for the once in two year conference.  The Founder of APOT Keerthi Ranasinghe voiced at the last conference in Vietnam a similar world record was conquered and I am happy Sri Lanka is targeting a similar feat in the tea industry in a unique tri-party partnership.

 

Sri Lankan Airlines CEO Rakitha Jayawardena and Sri Lanka Tourism promotion Bureau chairman Rohantha Athukorala  sponsored the initiative with Sri Lanka tea board association

 

Ceylon Tea being endorsed by the other world famous industries of Sri Lanka Tourism and Sri Lankan Airlines is in a wining position in driving Brand Sri Lanka Globally said Chairman Sri Lanka Tourism Rohantha Athukorala. With the partnership of the Pure Ceylon Tea, Sri Lanka Tourism and Sri Lankan Airlines we hope to set a record breaking fear with the tea industry to conduct a successful attempt of 1000 people gathering in one location to pick the most amount of tea within a specified period of time! . Sri Lanka will enter into the Guinness Book of Records on the completion of this event which will be held on 30th August 2015.

 

 

 

 

Cultural Dance Performance at the Conference 

 

The event is named as “Tea Plucking Guinness Book of Records attempt" which will be held in the tea Garden to the world - Nuwara Eliya. The initiative is not just a one off idea but will be taken around the world and then culminate at the WTM in London, so that the buzz supports the strong above line media campaign that we will launch in our focused markets while supporting the below the live activity- like the travel trade exhibitions we take part in the trade push we do voiced Athukorala. 

 

Section of the guests attended to APOT Conference 

We must now build on the joint promotions we do with our two institutions so that together we can increase of the quality of our travellers into Sri Lanka voiced Sri Lankan CEO Rakitha Jayawardene. The good news is that the process has already begun in the Italian market where a 8000 new business has been secured in a typical private public partnership between the Sri Lanka Tourism and top tour operator which was strongly supported by Sri Lankan airlines Italian market head he said. We are also working on joint promotions in the Middle Eastern market which will come to play in the next two months, its great working together said Jayawardena.


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