Sri Lanka Tourism Promotions Bureau with their innovative and sharp marketing initiatives have decided to power the saught after event " Colombo Fashion Week' on the theme ' Celebrate Colombo". The Sri Lanka Promotions Bureau Chairman Rohantha Athukorala commenting on same mentioned " The logic of the sponsorship endorsement is that the last airport traveller exit survey revealed that almost 65% of these who visited Sri Lanka spent time in the city- Colombo. We want take this insight and highlight the top six fine dining exclusive restaurants as well as six key visitor 'must see' to show case the vibrancy Colombo" under the theme " celebrate colombo".
Under Celebrate Colombo , a new leisure product was introduced to the tourists staying in Colombo city which is a new mode of transport that guests can experience called "the standing scooters" which gives affordable and safe travel to visitors around the city which will be available from the host hotel The Colombo Hilton .
As part of the celebration the biking community will start riding from host hotel hilton on Sunday at 6am to cater to the fitness crazy Colombo residences that sure hypes up the " Celebrate Colombo" theme stated the news report from the tourism bureau.
The riding craze will further take place in key tourism locations in Colombo Galle Face , Cinnamon Parks and Gardens, Arcade Independence Square and a Grand Colombo Tour. Sri lanka Tourism aims to position standing scooters as the new fad among young travellers specially from China and India who will stay in Colombo for a greater number of days.
The popular tv channel "fashion tv" featuring this event under the theme 'celebrate Colombo' to the 300 million households in Europe gives context to Sri Lanka tourism partnering the event Athukorala strategically analyzed the sponsorship.
The founder and managing director Ajay Singh stated that he is pleasantly surprised at the stance new stance of Sri Lanka tourism promotion bureau and was very pleased to do be part of the road show on the promotion of the ' Celebrate Colombo' next year in China which in fact can be an extension of the proposed partnership with 'shanghai fashion week'.