Visiting Journalists (VJP) & Bloggers familiarization program is one of the main Public Relation (PR) programs conducted by Sri Lanka Tourism Promotion Bureau (SLTPB) under International Media Relations. This program focuses on various aspects of promoting the destination through different media platforms. This acts as a powerful PR tool to create awareness on Sri Lanka. The program facilitates international journalists/bloggers around the world, to gather firsthand experience by visiting various parts of the island, in return to generate insights to influence the decisions of potential travelers about Sri Lanka.Download Ebrochure (pdf)
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