Paddy Withana, Chairman of Sri Lanka Tourism has the massive responsibility of steering the key income generating sector of the country. Tourism in Sri Lanka has always been on auto-pilot, the beauty of the country and the hospitality of the people alone have attracted visitors to Sri Lanka over the decades. However, there is great potential that must be utilised. It is time for the industry to move forward. The Chairman comes with years of experience having headed the organisation previously. He is also a professional hotelier who has worked in the industry during challenging times. A tourism strategy and master plan have been developed and is in the process of being implemented. The Chairman requests Sri Lankans to support tourism by protecting the environment, developing human resources and ensuring that all communities benefit from the progress of the sector.