Sri Lanka Tourism Promotion Bureau concluded Road Shows in Eastern Europe Poland, Czech Republic and Hungary on 14th, 16th and 19th Sept., 2016 respectively with the assistance of Sri Lanka Embassy in Poland.
Each day started the event by lighting of oil lamp with the industry members to give a glimpse of Sri Lanka culture.
Taking into consideration the importance of these emerging tourist generating markets in Eastern Europe, Ceylon Roots, Asian Adventures, Aitken Spence Travels (Pvt) Ltd.., Journey Escapes, Lanka Sportreizen, Tropical Asia Tours, Deluxe Vacations, Pledge Holidays, Camlo Lanka Tours, Clover Lanka Travels, Coral Sands Hotel, Green Holiday Centre, NKAR Travels and Tours, Andrew The Travel Company Jetwing Travels (Pvt) Ltd., Ayubowan Tours and Travels, E-Turismo Lanka, Golden Isle Travels,, Sunway Holidays and Qatar Airways participated as the industry members.
All the industry members participated at the road shows succeeded in strengthening and establishing new business contacts throughout the road show. They were satisfied with quality of business contacts they made during the event. The trade participants of Poland, Czech Republic and Hungary also displayed a particularly keen interest in Sri Lanka as a tourist destination and their response was extremely positive. The positive progress achieved by Sri Lanka at Road Shows conducted in Eastern Europe 2016 confirmed its position as an important marketing instrument in the region for the tourism industry.