Sri Lanka Tourism Promotion Bureau (SLTPB) with the support of the Sri Lanka High commission in Malaysia participated in the MATTA Travel and Tourism Exhibition from 02nd to 04th September 2016 in Putra World Trade Centre, Kualalumpur, in Malaysia.
The Malaysian Association of Tour and Travel Agents (MATTA) is regarded as Malaysia’s largest outbound fair attracting over 100,000 visitors nationally and globally. The event was organized by the Malaysian Association of Tour and Travel Agents (MATTA) and supported by the Tourism Authority of Malaysia. This is one of the major events in the Malaysian tourism calendar.
The SLTPB booth at MATTA Fair showcased the rich cultural heritage and tourist attractions of Sri Lanka. The Booth which was organized by the SLTPB became one of the main attractions of those who visited the fair. It was organized with the participation of twelve industry stakeholders. The colorful and attractive designing of the booth and its creativity highlighted it specifically among the other stalls. The stand depicted eight themes which were Pristine , Essence , Heritage, Wild, Thrills, Heritage, Festivals and Bliss, highlighting main tourist attractions of the island which represents it’s natural and tropical beauty. These elements not only showcase the characteristics of the Island but also the iconic name which Sri Lanka is reputed for, ‘’the pearl of the Indian Ocean’’.
The Sri Lanka pavilion was ceremonially opened by Hon. Minister of Primary Industries Mr. Daya Gamage on 02nd September 2016 along with the Sri Lanka’s High commissioner to Malaysia, H.E. Mr. Ibrahim Sahib Ansar by the lighting of the traditional oil lamp to specify Sri Lankan tradition. Sri Lanka Tourism was represented by Assistant Director, Marketing, Ms. Chami Gasnawage. Sri Lanka’s participation at the fair not only gives an opportunity to enhance the tourism sector in the country, but also marks its name as a popular destination for tourists get an experience which they will remember for quite some time.