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Scandinavian markets grow by 32%: Sri Lanka Tourism focussed marketing drive

 

In the backdrop of visitor arrivals crossing 33,330 at a growth of 32% as at end September, Sri Lanka Tourism focussed on multi media strong marketing programme at the famous TUR International Tourism Fair where the leading Destination a Marketing companies partnering the programme. After a lapse of 10 years Sri Lanka took part in the b2b drive given the strong growth we are experiencing said Chairman Sri Lanka Tourism Promotions a Bureau Dr Rohantha Athukorala. 

 

With the upward trend in Norway, Denmark and Sweden Sri Lanka Tourism has launched focussed marketing activations mainly online via direct mail, film based marketing and digital tweaks whilst an aggressive below the line campaign is been launched in the next quarter said Chairman Athukorala. 

 

   Sri Lankan culture and heritage at it's best at TUR international tourism fair 2015 in Sweden

  

       The Private- public partnership at it's best at the Press Conference in Stockholm 

 

  Leading tour operators and media from Scandinavia that attended the Sri Lanka Tourism press conference  

  

     The eye catching Sri Lanka Tourism pavillion where a blue sapphire was auctioned 

  

    Section of the crowd that watched the Sri Lankan dance troupe received high SOV 

 

 


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