- July arrivals register a 31.2% growth
- Overall arrivals up by 16.7% to cross 1 million mark
Ceylon Tea being one of the most saught after thirst quenches, globally being consumed by around 30 million people has promoted the country across the world together with Sri Lanka Tourism which to my mind is one of the most powerful nation brand building strategies that Sri Lanka has seen commented the Chairman SLTPB Dr Rohantha Athukorala. It's a win for the country as the guru of nation branding Simon Anholt says " Let the People experience your country and savour it's delight and not just sexy advertising and PR gimmicks".
A South Korean senior citizen enjoy a cup of Ceylon Tea in the Sri Lanka Tourism Pavilion
Together with the tea board we have developed a structured systematic process. Based on the Tourism master plan move we receive board approval on taking part at a Global fair, Sri Lanka Tourism Promotions Bureau write to the Tea Exporters Association(TEA) copying the Sri Lanka tea board inviting private sector tea companies who work in the respective market to join the Sri Lanka Tourism Pavilion to be featured in the Ceylon a Tea boutique. The contenders via the TEA informs Sri Lanka Tourism and send the stocks via the Sri Lanka Tea Board to the Sri Lankan embassy or consulate who in makes it's available in the Sri Lanka Tourism Pavilion. Post the event we do a evaluation of the number of cups of ceylon tea was served and the comments received that is shared with the respective stakeholders.
The Ceylon Tea a Boutique in Milano, Italy at World a Expo in May 2015
The Ceylon Tea stall at the Arabian Travel Mart in Dubai in March 2015
The Ceylon Tea Boutique in Stockholm, Sweden in April 2015
The Ceylon a Tea boutique in Moscow Russia in February 2015