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The 47th edition of International Travel Brochure, the key travel and trade exhibition among the largest travel exhibitions in the world, held at Berlin, Germany from 6th to 10th of March 2013. Representing Sri Lanka, 160 representatives from 64 travel and tourism agencies will participate in this event, making this event to be the one with the largest number of participants ever from Sri Lanka. The Sri Lanka delegation to Berlin is led by its Managing Director of Sri Lanka Tourism Promotion Bureau, Mr. Rumy Jauffer.
Since Sri Lanka Tourism Promotion Bureau (SLTPB), under the leadership of Hon. Basil Rajapaksa the Minister of Economic Development, has identified Germany as a Key market among the traditional tourist markets of Sri Lanka, actions were taken to set up an attractive stall in the ITB, inclusive of all the tourism products related to the market of Germany. In this regard, special focus is given to promote the Sri Lankan Ayurvedic product to the lucrative market of Germany. With this view, the Siddhalepa Group will take a special team to provide treatments for the participants.
Under the guidance of Mr. Bashwara Gunarathna, the chairman of Sri Lanka Tourism, the promotional campaigns in ITB 2013 will focus on promoting Sri Lankan Ayurvedic product,Sri Lankan gems ,beaches and heritage to the German tourists. It has also been scheduled to implement a number of promotional campaigns of this nature, targeting the tourism market of Germany, in future, with the view to attract more tourists to Sri Lanka in the coming years.
Meanwhile, the SLTPB also took steps to arrange Business Meetings, exclusive media interviews, an Investment Forum and a Consumer Awareness Campaign during this promotional campaign. Also, as in the previous occasions, actions will be taken to reward the tour operators who directed the largest number of tourists to Sri Lanka and best journalist who write articles about Sri Lanka in year 2013 .
With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 100 countries ITB Berlin is the leading B2B Platform of all tourism industry offers.
SLTPB anticipates a turn out of 90,000 tourists from Germany to visit Sri Lanka this year. In 2016, however, with the government’s ambition to achieve 2.5 million tourist arrivals, the total expectation of tourists from Germany will amount to be 200,000.