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The Road show held in Xi’an, at Sheraton Hotel on 17th June 2013, was successfully concluded with promising prospects to the future of Sri Lanka Tourism. This event was held in parallel with the Beijing International Travel Fair 2013 international trade fair, the largest annual Tourism exhibition held in China.
The Sri Lanka Tourism Promotion Bureau (SLTPB), having foreseen the importance of the Chinese market to Sri Lanka’s blooming industry of tourism, has organized this event for the local tour operators and hotels who took part in the Beijing International Travel Fair 2013(BITE 2013). Around 80 outbound tour operators from Xi’an have participated in this road show.
His Excellency Ranjith Uyangoda, the ambassador of Sri Lanka to the People’s Republic of China was the Chief Guest of the event. The deputy director general of Xi’an Province Ms.Ma Xio Li ,the Minister Councilor Sri Lanka Embassy in Beijing Mr. Vimal K. Arulampalam and Tourism Marketing Manager Ms.Sherry Guo also represented the Road Show.
25 Sri Lankan tour operators and hotels have participated in BITE this year. During the course of the event, the SLTPB took steps to arrange exclusive media interviews, B2B meetings and special tour packages to promote Sri Lanka as a renowned destination. Meanwhile, the tour packages to Sri Lanka were also awarded to the Xi’an travel agencies which represented Xi’an.
Under the guidance of the Hon. Basil Rajapaksa, the Minister of Economic Development ,the SLTPB has organized a several events of the said nature to capture the upcoming market of China.